The Langham, Hong Kong and AIDS Concern Launch TRIPLE ZERO RED Campaign for World AIDS Day

25th Anniversary of AIDS Concern marked with a charity gala dinner and month-long red-themed fundraising menu and cocktails

(Hong Kong, 30 October, 2015) – To mark the 25th Anniversary of AIDS Concern in Hong Kong, The Langham, Hong Kong is proud to launch the TRIPLE ZERO RED campaign, with a special red-themed menu and red cocktail to raise funds for AIDS Concern.

The month-long campaign kicks off with The Langham, Hong Kong hosting the AIDS Concern 25th Anniversary Gala Dinner on November 13th, and continues with special “red” fundraising menus at The Bostonian, and a unique red cocktail at the hotel’s award-winning Artesian Bar. Ten per cent of the proceeds of these menus will go to the charity.

Red is the official colour of AIDS awareness, and Triple Zero refers to AIDS Concern’s mission to achieve ZERO new HIV infections, ZERO stigma for people living with HIV and ZERO AIDS deaths.

13th November – 12th December, 2015

  • Exclusively created by Executive Chef Pedro Samper for AIDS Concern, the TRIPLE ZERO RED menu is a four-course journey that begins with Baked Scallops with Sun-Dried Tomatoes and The Bostonian Lobster Bisque, followed by a Petit Filet Mignon and a sweet Forest Berry Panna Cotta. The menu will be served at The Bostonian restaurant and priced at HK$480 per person, subject to a ten per cent service charge.
  • Artesian mixologist Rajendra “Rush” Limbu has also created the 2-5-0 Red Cocktail that has Gin, Chinese Liqueur Kuei Hua Chen Chew, Contratto Bitter, Cranberry Juice, Lemon Juice and Mint. This exclusive cocktail is priced at HK$138, subject to a ten per cent service charge.

1st December, 2015 (World AIDS Day)

  • On World AIDS Day, a Red Strawberry Candy macaron filled with a marshmallow centre will make an appearance on the Ladurée Afternoon Tea by Langham. It is priced at HK$298 per person and HK$538 for two persons, subject to a ten per cent service charge.

On 13th November, the AIDS Concern 25th Anniversary Gala Dinner will be held at The Langham, Hong Kong ballroom to raise money for the charity. A limited number of tickets are still available for HK$2,500 each.

As title sponsor and venue host, the hotel has also contributed prizes for the silent auction, including a one-night stay in the newly renovated Director Suite with Langham Club benefits, roundtrip Mercedes limousine transfer, and a tasting menu in the Two Michelin-starred T’ang Court for two people. The Langham Club is located on the 11th floor of the hotel, a sanctuary of style and sophistication where every corner has an air of European flair.

Additionally, other exclusive raffle prizes include a trip to London with roundtrip airfare on British Airways and three-night accommodation at The Langham, London. Celebrities and dignitaries who have confirmed their attendance include Ambassador of AIDS Concern singer Mr. Anthony Wong Yiu Ming, who will be performing that evening and UNAIDS National Goodwill Ambassador for China Mr. James Chau. 

“We are excited to help mark this milestone and promote HIV/AIDS awareness,” said the hotel’s Managing Director, Bob van den Oord. “Our ambition is to contribute as much as we can towards local prevention and care to those in need.” 

Director of Corporate Partnerships and Events Daisy Wong of AIDS Concern says, “There are currently two new HIV infections per day in Hong Kong, which warrants immediate intensified HIV/AIDS prevention and education efforts. Through this partnership with The Langham, Hong Kong, we hope to raise HIV awareness and strengthen public support for local action on HIV. The funds collected will support AIDS Concern’s work, including the operation of our Health Service Centre, which provides testing and counselling services.”

 

About AIDS Concern

“AIDS Concern” was established in 1990 as the first non-government charity organisation committed to the service of AIDS care and consultation in Hong Kong. The vision is to create “TRIPLE ZERO” Hong Kong, this means ZERO new infections, ZERO stigma and ZERO AIDS deaths. AIDS Concern will lead social change by individuals, organisations and society to achieve TRIPLE ZERO, to stop the spread of HIV/AIDS and eliminate stigma for people living with HIV.

For more details, please visit http://aidsconcern.org.hk/.

For further information contact:

Annie Li
Communications Officer
AIDS Concern
Tel: (852) 2898 4411 / (852) 9753 9074
Email: annie.li@aidsconcern.org.hk                                                                       

 

About The Langham, Hong Kong

The Langham, Hong Kong epitomises timeless European elegance and is located in the heart of vibrant Kowloon. Situated next to Canton Road in the Tsim Sha Tsui district, the hotel is surrounded by the luxury flagship stores of the world’s most famous designer labels and mere minutes away from the historic Star Ferry with glittering Victoria Harbour as its backdrop. The hotel features 498 luxurious guest rooms and suites finished with the finest fabrics, hardwood floors, and hand-woven carpets, and fully equipped with Blissful Beds, iHome docking stations and wireless broadband internet connection. Attractions range from the legendary three Michelin-starred T’ang Court Cantonese restaurant, “The Langham Afternoon Tea with Wedgwood” at the Palm Court lobby lounge and artisanal cocktails at the award-winning bar concept from London called Artesian. Guests can relax at the rooftop swimming pool or retreat to The Langham Club lounge that offers all-day canapés and refreshments.

For more details, please visit langhamhotels.com/hongkong

 

MEDIA CONTACT

Jenny An
Director of Marketing Communications
The Langham, Hong Kong
Tel: (852) 2378 9393
Fax: (852) 2375 1772
Email: jenny.an@langhamhotels.com

Michelle Miu
Public Relations Manager
The Langham, Hong Kong
Tel: (852) 2378 9308
Fax: (852) 2375 1772
Email: michelle.miu@langhamhotels.com