Wed, March 22, 2017
Fifth Avenue luxury hotel will debut a Tree of Wishes of seeded paper to kick of Earth Month on March 25, to raise funds to save the honeybee population
Other #LovingEarthMonth initiatives include turning off lights in honor of Earth Hour; inclusion of organic, sustainable options for Banquet and Private Kitchen menus; and a challenge to all employees to create projects using upcycling techniques and walk at least 10,000 steps per day
March 2017 – In an effort to showcase its commitment to being environmentally thoughtful, Langham Place, New York will participate in #LovingEarthMonth, a brand-wide initiative that kicks off on March 25 and last through Earth Day, April 22.
- To start, Langham Place will “plant” a Tree of Wishes in the lobby on March 25, constructed from reclaimed materials and featuring Langham Pink “leaves” of seeded paper that guests can “pick” by giving a donation – either in cash or online – to The Honeybee Conservancy and HoneyLove.org, two groups whose daily efforts the honeybee crisis in the U.S. (Any leftover “leaves” not purchased by guests will also be donated to these charities to ensure that the wildflowers are planted to benefit the honeybee population.)
- March 25 is also the date of Earth Hour, the global “lights out” campaign known which takes place from 8:30-9:30 pm that night all over the world.
- Throughout the month, Langham Place will also offer guests the option of specially chosen organic, local and sustainable menu options, in Banquets, for private events in The Gallery, and through Private Kitchen, Langham’s in-room dining menu.
- Lastly, all of Langham Place’s employees will show their commitment to Mother Earth by participating in an upcycling program, creating new items for use in the hotel from discarded materials; and the 10,000 Step Challenge, committing to walking 10,000 steps every day to decrease their collective carbon footprint.
During Earth Hour, lights will be dimmed throughout 400 Fifth Avenue, the building in which Langham Place is located, including in guest rooms, Ai Fiori and Bar Fiori on the 2nd floor, and The Gallery at Langham Place, the hotel’s event and banquet space on the 3rd floor. Called “the world’s largest collective environmental action”, Earth Hour encourages individuals, communities, business and governments alike to turn off as many non-essential lights as possible for one hour to send the powerful message that everyone – no matter their nationality – should be committed to a sustainable future for the planet. Guests staying at Langham Place, New York on March 25 will be pre-informed of the hotel’s commitment to Earth Hour and invited to participate by turning out their guest room lights. Signs in the lobby will provide guests with more details on the history of Earth Hour, its significance to the Langham Hospitality Group brand and information on the WWF should the guest wish to make their own donation.
Earth Day on April 22 is also the anniversary of what many consider the birth of the modern environmental movement in 1970. At its start, Earth Day capitalized on the emerging consciousness, channeling the energy of the anti-war protest movement and putting environmental concerns front and center. Today it is widely considered to the international day of observance of environmental activities around the world and is celebrated by individuals and businesses alike.
Langham Place, New York is centrally located at 400 Fifth Avenue, between 36th & 37th Streets. Its 214 guest rooms and suites are some of the largest in the city. Langham Place boasts a residentially-inspired aesthetic, topped off by a multi-million dollar permanent art collection featuring the works of Alex Katz and two luxurious penthouses designed by French retailer Roche Bobois. As of Spring 2017, Langham Place will feature a full-service spa and fitness center, Chuan Body + Soul, featuring a comprehensive menu of face, skin and bod treatments. Ai Fiori, a Michelin-starred restaurant from Michael White’s Altamarea Group, and Bar Fiori, a destination bar and lounge, are both located on the hotel’s second floor. Langham Place also has the capabilities to host meetings, events and social gatherings of all sizes in The Gallery at Langham Place, a full floor of function space on the hotel’s third floor. http://langhamhotels.com/newyork.
Public Relations Director
Langham Place, New York
Tel: 212 613 8653