Celebrating Innovation SINCE 1865

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Through the Lens of an iPhone

The vibrant and tech-smart Langham Place brand is a big believer in embracing cutting-edge technology. The hotel brand was the first to launch its own urban-chic short films on key online social media platforms, as a way to engage guests with the brand's stimulating hospitality.

The films were shot through an iPhone 4S - staying true to Langham Place's innovative positioning, and portray the brand's signature Club L, Chuan Spa and guest experiences.

In addition to the short films series, the 'Making of' clips, provided a rare, behind-the-scenes insight into how the short films were created through the iPhone 4S.

The social media campaign was completely unique, as Langham Place was the first brand to produce short films on a mobile device that leverages social media.

www.mywaymyplace.com

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