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LANGHAM HOTELS INTERNATIONAL APPOINTS FIRST DIRECTOR OF SALES – CHINA New Role Underlines Group’s Growing Brand Footprint

August 31, 2010

Langham Hotels International has demonstrated its commitment to the China market with the appointment of Justine Lee to the newly-created role of Director of Sales – China, ahead of the company’s rapid expansion.

The appointment to lead the sales drive in Langham’s fastest growing market coincides with the opening of the first Langham Place in China at Beijing Capital Airport, the third property in the country for the fast-growing luxury hotel operator. China forms the backbone of Langham’s expansion in Asia accounting for almost half its hotels open or in the pipeline.

Taiwanese national, Ms Lee will play a key role in supporting the new hotels both pre- and post opening as well as working closely with existing properties to drive new business. She will also oversee and lead the global sales offices in Beijing and Shanghai, cementing and developing relationships with regional corporate accounts, as well as key tour and travel operators.

Ms Lee brings in-depth experience garnered over the last 5 years in China making her perfectly placed to develop the growing outbound markets to other Langham destinations through her carefully cultivated extensive network of tour operators, wholesalers and overseas operators.

Day Stay Delight is ideal for a stimulating and fun way to spend 14 hours being perfectly productive and entertained between 6.00am and 8.00pm. The damage for this modern chilled out experience will be from RMB588 (plus 15% service charge).

Alison Styles, Vice President – Sales for Langham Hotels International said: “The creation of this key sales appointment demonstrates how important we view China and it’s future potential. Her appointment will allow us to pursue key growth opportunities in the region as part of our company strategy. Justine will also focus on building partnerships and sales opportunities in the domestic market while capitalising on the growing outbound business from China.”

Ms Justine Lee, Director of Sales – China Langham Hotels International


About Langham Hotels International & Affiliates

Langham has a legendary hotel heritage dating back to 1865 when The Langham in London originally opened as Europe’s first Grand Hotel. For over 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.

The group is pursuing an aggressive portfolio growth strategy using its distinctive brands and affiliate – The Langham, Langham Place and Eaton. Currently 21 hotels, including affiliates, are open or in the pipeline across four continents.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium affiliate brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Langham Hotels International is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for Langham hotels can be made by logging onto langhamhotels.com or for Eaton Hotels log onto eatonhotels.com.

EUROPE:
The Langham, London

INDIA:
Langham Place, Koregaon Park, Pune (opening soon)
ASIA:
Hong Kong

The Langham, Hong Kong
Langham Place, Mongkok, Hong Kong
Eaton Hong Kong

NORTH AMERICA:
The Langham, Boston
The Langham, Huntington Hotel & Spa, Pasadena
Langham Place, Resort + Spa, Port St. George, Bahamas (opening soon)
China
The Langham, Yangtze Boutique, Shanghai
Eaton Luxe, Nanqiao, Shanghai
Langham Place, Beijing (openign soon)
Langham Place, Beijing Capital Airport
Langham Place, EDZ, Guangzhou (opening soon)
Langham Place, Pazhou, Guangzhou (opening soon)
The Langham, Xintiandi, Shanghai (opening 2010)

PACIFIC:
The Langham, Auckland
The Langham, Melbourne
Thailand
Langham Place Samui at lamai Beach
Langham Place Miora Resort + Spa, Kalim Bay, Phuket (opening soon)
The Langham, Sukhumvit, Bangkok (opening soon)
Langham Place, Phayathai, Bangkok (opening soon)


Sherona Shng
Vice President - Communications
Langham Hotels International
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com
Ainslie Cheung
Director of Public Relations (International)
Langham Hotels International
Tel: (852) 3552 3823
Fax: (852) 3552 3902
Email: ainslie.cheung@langhamhotels.com