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LANGHAM HOSPITALITY GROUP LAUNCHES RESERVATIONS THROUGH FACEBOOK
June 2, 2011 Langham Hospitality Group is set to make 'new friends' as it launches a booking service which allows users of Facebook to directly reserve rooms via the company's fan page on the social networking website. The special offers on the fan page links directly to the group's real-time reservations page. Facebook fans will be able to check availability and instantly book the rooms of their choice. The new service forms part of Langham Hospitality Group's strategy to offer innovative travel technology tools and leverage the power of social networks. Sean Seah, Director of E-Commerce at Langham Hospitality said: "The full power of the social media world has yet to be unlocked by the travel industry. Linking the ability to reserve our hotels via Facebook, the world's most powerful social networking website, is a natural extension of our services in a world that's constantly connected." The move forms part of Langham Hospitality Group's evolving suite of innovative online marketing tactics to engage more closely with its guests. The hotel group was the first to launch a voice-enabled hotel iphone application in 2009. In Langham Place, Hong Kong, iPhone 4s are available for guests and iPads are used extensively by the concierge, the restaurants and available on loan for guests. "Guests today are familiar with technology, using social media websites and even mobile applications," he said. "However, adoption of technology is about making sure it is beneficial to the guest experience before, during and after their stay with us."
About Langham Hospitality Group Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents. It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties. The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa. The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality. Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service. Currently 28 member hotels are open or in the pipeline across four continents. Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972. Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com
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