LANGHAM HOSPITALITY GROUP COMMENCES EATON EXPANSION INTO SOUTHERN CHINA
First Eaton Luxe Hotel set to open in Shenzhen Warmsun•International Complex in late 2013
July 6, 2011
Langham Hospitality Group has signed its fifth Eaton property as the Asian-centric brand based on the principles of essential hospitality proves popular with owners and developers.
The group has sealed a management deal with Shenzhen Warmsun Real Estate Development to open the upscale Eaton Luxe, Shajing, Shenzhen, China in the Warmsun•International Complex in late 2013.
Eaton Luxe, Shajing, Shenzhen will offer 220 spacious suites and rooms featuring all of today's essential comforts for the road warrior. Each living space is designed with sophisticated simplicity in mind to create a natural soothing atmosphere to relax and help make guests feel at home.
Located in the Warmsun•International Complex in Shajing, this upscale luxury property includes three contemporary dining facilities, a 1,000 square metre Ballroom as well as a host of meeting facilities to cater some of the city's special events.
Brett Butcher, Chief Executive Officer of Langham Hospitality Group said: "We're delighted to be part of Shenzhen's important urban renewal projects and look forward to great success with our forward-looking partners, Shenzhen Warmsun Real Estate Development.
"By introducing the essence of the international 5-star Eaton Luxe hotel with its extensive space, sophisticated style and essential services, we will help create a revitalised hub in Shajing that is comparable to other urban renewal projects around the world."
The property forms part of a mixed used development that is part of an urban renewal project. It will include residential, commercial and retail elements in the heart of the Shenzhen's industrial zone. The Fortune 500 retail giant WalMart has also confirmed it will become an anchor tenant.
Located just 8km from the Fuyong Ferry Terminal; 10km from Baoan International Airport, and close to the Guangzhou-Shenzhen Superhighway, the Warmsun•International Complex is an ideal for domestic and international business travellers . The complex is also a short drive from 2 major industrial areas – the Jinggang Industrial Town and Shapo Wai Industrial Zone.
The Warmsun•International Complex has been designated as one of Shenzhen's 10 major Urban Renewal projects aimed to spur economic growth and attract local and foreign investors.
Eaton, a premium member brand of Langham Hospitality Group is operated under a three- tiers brand model - Eaton Luxe, Eaton Smart and Eaton House, which aim at global business and leisure travellers looking for a simple, stylish and sustainable hotel experiences. The three tier brand model also affords potential hotel owners with increased flexibility in different geographical locations in the upscale, midscale and extended stay markets.
The first Eaton Luxe Hotel was opened in Nanqiao, Shanghai. Currently, three Eaton Smart brand hotels are open or in the pipeline include Hong Kong and India.
About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.
It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.
The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.
Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Currently 29 member hotels are open or in the pipeline across four continents.
Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com