简体中文
Home > Media Centre

LANGHAM HOSPITALITY GROUP LAUNCHES LUXURY CHINA BRAND IN NEW JOINT VENTURE
88 Xintiandi, Shanghai Forms First Roll Out for the Concept

September 5, 2011

Langham Hospitality Group has taken over the management of 88 Xintiandi, a luxury executive serviced apartment, located in the heart of Shanghai this month, aimed at luxury travellers seeking oriental sophistication and an intimate club-like atmosphere.

The move forms the first step of a joint venture between Langham Hospitality Group and Shui On Land that will see the 88 Xintiandi concept roll out across China in key locations.

Individual, intimate and effortlessly stylish, 88 Xintiandi, Shanghai feature 53 spacious rooms, a full-service Club Lounge and state-of-the-art gym. The concept represents oriental elegance at its most refined and draws inspiration from its original heritage in the heart of Shanghai – Xintiandi – a vibrant and lively hub of history and exclusivity.

The new 88 Xintiandi brand concept of intimate oriental elegance will be developed across a range of luxury hospitality platforms including serviced apartments, branded residences and boutique luxury hotels.

Brett Butcher, Chief Executive Officer of Langham Hospitality Group said: "The concept of 88 Xintiandi caters to a space that few can capitalise upon – a China-born luxury product with international management expertise. The intimacy of this elegant oriental brand is perfectly suited for different luxury accommodation products depending on the needs of each location."

88 Xintiandi, Shanghai – A New Luxury Brand for the Luxury Traveller


About Langham Hospitality Group

Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 27 member hotels are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com

EUROPE:
The Langham, London

ASIA:
Hong Kong

The Langham, Hong Kong
Langham Place, Mongkok, Hong Kong
Eaton Smart Hong Kong

NORTH AMERICA:
The Langham, Boston
The Langham, Huntington Hotel & Spa, Pasadena
The Langham, Chicago (opening soon)
Langham Place, Resort + Spa, Port St. George, Bahamas (opening soon)

China
The Langham, Xintiandi, Shanghai
The Langham, Yangtze Boutique, Shanghai
The Langham, Dalian (opening soon)
The Langham, Shenzhen (opening soon)
Langham Place, Beijing Capital Airport
Langham Place, EDZ, Guangzhou (opening soon)
Langham Place, Pazhou, Guangzhou (opening soon)
Langham Place, Ningbo Culture Plaza, Ningbo (opening soon)
Eaton Luxe, Nanqiao, Shanghai
Eaton Luxe, Shajing, Shenzhen (opening soon)
Eaton Luxe, Xuzhou (opening soon)

PACIFIC:
The Langham, Auckland
The Langham, Melbourne
INDIA:
Eaton Smart, New Delhi Airport Transit Hotel
Eaton Smart, Lavasa (opening soon)
Langham Place, Koregaon Park, Pune (opening soon)
Langham Place, Lavasa (opening soon)

Thailand
Langham Place, Phayathai, Bangkok (opening soon)
Langham Place Miora Resort + Spa, Kalim Bay, Phuket (opening soon)


Sherona Shng
Vice President - Communications
Langham Hospitality Group
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com
Ainslie Cheung
Director of Public Relations (International)
Langham Hospitality Group
Tel: (852) 3552 3823
Fax: (852) 3552 3902
Email: ainslie.cheung@langhamhotels.com