LANGHAM HOSPITALITY GROUP CELEBRATES FIVE PINK YEARS
Paint the Town Pink with Langham's New Nail Polish
November 9, 2011
Langham Hospitality Group is commemorating the fifth anniversary of its bold corporate pink identity with a limited edition Langham Pink nail lacquer developed exclusively by renowned cosmetic brand – O.P.I.
The Langham Pink is known in printer's terminology as pantone 707C (at 70% tint) was matched closely by O.P.I. to adorn elegant hands of Langham fans everywhere.
The limited run of 10,000 is available for sale through The Langham's Flavours of Langham store or Langham Place's Life! Shop. Chuan Spa manicurists will also offer Langham Pink as an optional colour in its palette of polishes for guests.
Paul Walters, Vice President – Brands said: "The Langham Pink was introduced as part of the group's new corporate identity and has been a highly visible facet of our image in all marketing and printed collaterals and guest room communication in The Langham and Langham Place brands."
"The colour has helped to enhance the guest experience and become a major talking point. The collaboration with O.P.I. to create our own nail varnish was a logical extension to offer something stylish back to the guest either for their own use or as a small gift to their loved ones," he added. "This will form the first of a number of enchanting limited editions in the years to come."
About Langham Hospitality Group
Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.
It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.
The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart and the award-winning Chuan Spa.
The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.
Eaton, a premium member brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.
Currently 24 member hotels are open or in the pipeline across four continents.
Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.
Reservations for either Langham or Eaton properties can be made by logging onto langhamhospitalitygroup.com