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LANGHAM HOTELS INTERNATIONAL ADDS ASIANA AS PREFERRED GLOBAL AIRLINE PARTNER
(Hong Kong – 16 October 2006) – Langham Hotels International (LHI) welcomes the new partnership with Asiana Airlines, commencing 1 October, 2006. This partnership allows Asiana Club members to earn bonus miles when staying at Langham’s luxury hotel portfolio worldwide.
Asiana Club members can earn 500 miles per stay in any Langham hotel in five gateway cities, namely Hong Kong, London, Boston, Melbourne and Auckland, as well as in its affiliated property - Eaton Hotel Hong Kong.
“We are excited to partner with Asiana, the very large Korean based carrier with an extensive network covering more than 60 cities,” said Brett Butcher, Senior Vice President – Sales & Marketing of Langham Hotels International. “Asiana, with its strong Asia focus, is an ideal strategic fit for Langham’s aggressive expansion plan in Asia. Through this new partnership, we will attract premium Asiana Club members to the pillars of Langham hospitality showcasing our elegance in design, passion for innovation, genuine service and captivation of the senses.”
“With Langham Hotels International we have found an attractive partner who accommodates many of our guests at Asiana’s destinations in Hong Kong, London and Australia,” explained Jae-il, Kim, Senior Vice President of Marketing and Alliance of Asiana Airlines.
LHI currently has nine airline partners, including Asiana Airlines, bringing the total number of frequent flyer programme members able to earn mileage benefits at our hotels to over 100 million worldwide.
Langham has a legendary hotel heritage dating back to 1865 when the Langham Hotel in London originally opened as Europe’s first Grand Hotel. For 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
Langham Hotels International (LHI) features six properties with over 2,700 rooms in five gateway cities across the four continents, namely, London, Boston, Hong Kong (2), Melbourne and Auckland. In each city Langham Hotels is associated with the prestigious “The Leading Hotels of the World” group which represents some of the world’s finest luxury hotels.
LHI is wholly owned by Great Eagle Holdings Limited, a publicly listed company (HKSE: 41) which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.
Established in 1988, Asiana is one of Korea’s top carriers operating nearly 1,000 weekly flights with a majority of its traffic centred in the Asian corridor. By focusing its energy on empowering its employees and exceeding customers’ expectations, Asiana continues its tradition of providing the finest service for both business and leisure market travellers. Asiana currently serves 17 countries, 61 cities, 71 international routes.
Asiana Club is the umbrella under which Asiana cares for the most valuable customers. Members in our programme not only earn miles towards free travel when they fly on Asiana Airlines, but earn miles when they use our partners as well. With Asiana’s membership in the Star Alliance network of leading international airlines, a whole new world of opportunities and benefits is available for Asiana Club members.
For information on Langham Hotels International, please visit www.langhamhotels.com.
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