LANGHAM HOTELS INTERNATIONAL UNVEILS NEW ALLIANCE DISTRIBUTION SOLUTIONS
(Hong Kong - 20 September 2006) --- Langham Hotels International (LHI) is pleased to announce the launch of Alliance Distribution Solutions (Alliance) in March 2007, which will provide a centralised platform for LHI's reservation distribution including GDS, web and voice channels.
Alliance is the result of LHI's recent agreement with The Private Label Company (PLC), a new strategic partnership between The Leading Hotels of the World Ltd. (LHW) and TRUST International (TRUST). Under this new agreement, LHI will launch its own GDS code, LO, in March next year ensuring easy booking access to its worldwide luxury hotel portfolio. Alliance will enable distribution to over 640,000 travel agents terminals worldwide. The new dedicated Langham code, LO, will also support the company's strategic branding initiatives and future expansion plans, allowing travel agent terminals to make seamless, real-time bookings at Langham hotels.
The combined strength of LHW and TRUST will provide the ultimate sales and marketing platform for LHI, delivering other significant benefits like Langham's toll-free voice reservation service in worldwide feeder markets, while continuing to leverage on LHW's brand support and global market reach.
"The implementation of Alliance is a milestone in LHI's business development. Alliance rides on the expertise of TRUST, the leading global reservations technology provider, and the sales and marketing strengths of The Leading Hotels of the World. This collaboration brings together exactly what we need to grow our existing business as well as expand our portfolio of hotels in the years to come using our own distribution platform," commented Brett Butcher, Senior Vice President - Sales & Marketing for LHI.
Trixie Scully, Director of Revenue Management for Langham Hotels International went on to outline that "Alliance Distribution Solutions will offer all Langham Hotels two way interface connectivity between the GDS and the Hotels front office system. This will allow single depleting inventory worldwide, increasing availability and revenue streams as well as underpinning guest loyalty information transfer between hotels. This is state of the art technology, ahead of many hotel chains, and we are pleased to offer this platform to our expanding portfolio of hotels".
Background Notes:
Langham has a legendary hotel heritage dating back to 1865 when the Langham Hotel in London originally opened as Europe’s first Grand Hotel. For 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
Langham Hotels International (LHI) features six properties with over 2,700 rooms in five gateway cities across the four continents, namely, London, Boston, Hong Kong (2), Melbourne and Auckland. In each city Langham Hotels is associated with the prestigious “The Leading Hotels of the World” group which represents some of the world’s finest luxury hotels.
LHI is wholly owned by Great Eagle Holdings Limited, a publicly listed company (HKSE: 41) which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.
For information of Langham Hotels International, please visit www.langhamhotels.com.
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