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LANGHAM HOTELS INTERNATIONAL WELCOMES THREE NEW ASIAN AIRLINE PARTNERS ON BOARD
(Hong Kong - 24 January 2007) --- Langham Hotels International (LHI) strengthens its growing list of airline partners by adding three Asian carriers - Malaysia Airlines, Eva Air and Shanghai Airlines. The new partnerships offer bonus miles benefits to members who stay at Langham's luxury hotel portfolio worldwide.
Participating hotels include the six Langham properties in five gateway cities, namely Hong Kong, London, Boston, Melbourne and Auckland, as well as Eaton Hotel Hong Kong, the affiliate property of LHI.
Bonus miles earned per qualified stay:
- Enrich by Malaysia Airlines 600 miles
- Evergreen Club by EVA Air 500 miles
- Flying Crane by Shanghai Airlines 1000 kilometres
"We are excited to partner with three new Asian airlines in support of the group's aggressive expansion plan in the region," said Brett Butcher, Senior Vice President - Sales & Marketing of Langham Hotels International. "Our strategic partnership with Malaysia Airlines, an important Southeast Asian air carrier reaching more than 100 destinations and the expanding EVA Air, can effectively extend Langham's reach in the Asian market, which accounts for almost 25% of the group's total business."
"In line with the group's expansion plan, the latest addition of Shanghai Airlines will further augment the presence of Langham Hotels International in the booming China market," he added.
LHI currently has 12 frequent flyer programme partners, including the three new partners. Over 100 million frequent flyer members worldwide are entitled to earn mileage benefits at hotels under LHI.
Langham has a legendary hotel heritage dating back to 1865 when the Langham Hotel in London originally opened as Europe’s first Grand Hotel. For 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses creating a truly unique hotel experience.
Langham Hotels International (LHI) features six properties with over 2,700 rooms in five gateway cities across the four continents, namely, London, Boston, Hong Kong (2), Melbourne and Auckland. In each city Langham Hotels is associated with the prestigious “The Leading Hotels of the World” group which represents some of the world’s finest luxury hotels.
LHI is wholly owned by Great Eagle Holdings Limited, a publicly listed company (HKSE: 41) which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.
About Malaysia Airlines
Enrich is Malaysia Airlines' Frequent Flyer Programme with over 1 million members spreading over 240 countries across the globe. Enrich spreads its presence via a strategic choice of alliances at over 4,000 partner locations worldwide.
Malaysia Airlines, the national flag carrier of Malaysia, is recognised as one of Asia's largest, flying more than 48,000 passengers to over 100 destinations across 6 continents everyday. Currently operating over 80 jet aircrafts, Malaysia Airlines' fleet is one of the world's youngest.
It has received more than 100 awards in the last 10 years, among the notable ones being the first airline to win the "World's Best Cabin Crew" by Skytrax UK consecutively from 2001 till 2004, as well as "5-star airline" in 2005 and 2006 and number one for "Economy Class Onboard Excellence 2006" also by Skytrax, UK.
About EVA Air
With its maiden flight on 1 July, 1991, today EVA Air flies to more than 40 destinations, including Asia, Australia, New Zealand, Europe and North America. In addition, carefully developed alliances with major carriers worldwide give EVA Air a far-reaching service network.
EVA Air strives to promote safe, punctual flights, friendly professional services, and innovative efficient operations. Its focus on flight safety has gained worldwide recognition. It has been awarded the coveted Gold Wing by Taiwan's Civil Aeronautics Administration and was ranked as one of the world's top-10 safest carriers by Aero International Magazine in Germany.
About Shanghai Airlines
Established in 1985, Shanghai Airlines Co. Ltd. is the first commercial airline in China. On 11 October, 2002, Shanghai Airlines officially started to issue shares in Shanghai stock market.
Concentrating on domestic trunk transportation of cargo and passengers, Shanghai Airlines also deals with business of international and regional air transportation, mail delivery and agent service. With a fleet of 50 aircrafts, Shanghai Airlines has inaugurated over 150 domestic, international and regional routers by the end of Dec, 2006, reaching the main large or medium cities all over the country and 10 international (regional) cities.
For information on Langham Hotels International, please visit www.langhamhotels.com.
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