LANGHAM HOTELS INTERNATIONAL PARTNERS WITH ASIA MILES, SINGAPORE AIRLINES, AIR NEW ZEALAND AND QANTAS
(Hong Kong – 28 December 2004) ----- Langham Hotels International has made strategic partnerships with four leading international frequent flyer programmes offering value-added frequent flyer mileage benefits when members stay at Langham Hotels International hotels worldwide effective 1 January 2005.
Under the new marketing partnerships, Asia Miles members, Singapore Airlines KrisFlyer members, Air New Zealand Airpoints™ members and Qantas Frequent Flyer members can earn mileage benefits when staying in any of 4,700 rooms across Langham Hotels International. This brings the total number of Frequent Flyer Programme members able to earn mileage benefits at our hotels through global partnerships to over 9 million worldwide.
Joint marketing programmes will also be mounted through exclusive packages and promotions to attract frequent flyers to Langham Hotels International’s eight downtown hotels in six gateway locations in Hong Kong, London, Boston, Toronto, Melbourne and Auckland.
“With these four programmes,” said Brett Butcher, Senior Vice President – Sales & Marketing of Langham Hotels International, “we will be able to access a vast membership of frequent travellers and introduce them to the traditional elegance, innovation and genuine hospitality of our hotels.”
“We will continue to add new marketing partners in the coming years,” Butcher added, “because we are committed to further enhancing the Langham brand as a leading five-star luxury hotel chain.”
Background Note:
Langham Hotels International is a dynamic, modern hospitality ownership and management company which operates a number of luxury hotels and furnished apartment properties in prime locations within Hong Kong and overseas.
Its parent company is the publicly listed Great Eagle Holdings Limited (HKSE: 41), which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.
The Great Eagle Group is one of Hong Kong’s leading property and hotel companies. Headquartered in Hong Kong, the Group develops, invests in and manages high quality office, retail, residential and hotel properties in Hong Kong, North America and Europe. Its core commercial properties comprise 1.6 million square feet of Grade-A office space in the prime commercial districts of Hong Kong. It is also developing a 1.8 million square feet office, retail and hotel complex in the prime shopping district of Mongkok, Kowloon. The Group’s extensive international hotel portfolio currently comprises seven luxury properties in six gateway cities with over 4,000 rooms.
Hotel properties owned, managed and operated by Langham Hotels International include its London flagship, the 429-room Langham Hotel, London, the 325-room Langham Hotel, Boston, the 488-room Langham Hotel, Hong Kong, the all new 665-room five-star Langham Place Hotel, Mongkok, Hong Kong (opened in July 2004), the 387-room Langham Hotel, Melbourne in Australia, the 410-room Langham Hotel, Auckland in New Zealand, the 1,590-room Four Diamond rated Delta Chelsea Hotel, Toronto in Canada, and the 468-room superior Eaton Hotel Hong Kong.
Langham Hotels International has three properties in the prestigious ”Leading Hotels of the World” family, namely, the Langham Hotel, London, the Langham Hotel, Boston and the Langham Hotel, Hong Kong. The two luxury hotels in Melbourne and Auckland will be rebranded under the Langham flag in January 2005.
Its Hong Kong portfolio also comprises three Eaton House furnished apartment buildings and two Yat Tung Heen Chinese Restaurants.
For information of Langham Hotels International, please visit www.langhamhotels.com
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For media enquiries, please contact:
Iris Wong
Director of Corporate Communications
Langham Hotels International
Tel: (852) 3552 3333
Fax: (852) 3552 3239
Email: iris.wong@langhamhotels.com
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