LANGHAM HOTELS INTERNATIONAL’S NEW TV COMMERCIAL DEBUTS IN NOVEMBER
(Hong Kong – 8 November 2005) --- Langham Hotels International (LHI) has launched its first TV commercial for global release in November, 2005. The TV commercial, titled "The Butler", depicts Langham's legendary history and its dedication to service and hospitality for over 140 years.
The television commercial starts with a glamorous press conference set in 2005 and attended by a famous celebrity who hands James, our ever present Butler, his cell phone for safe keeping during the conference.
The story then slowly follows James through a series of quintessential service scenes over the 140 years that Langham has been a household name for innovation in hospitality and genuine service. The scenes depict wartime England, the roaring twenties, the romantic aesthetic era from the late 1800s through the 1870s with exiled emperors to boot. The television commercial ends with a scene of the grand opening of the Hotel in 1865 officiated by none other than the Prince of Wales, soon to be King Edward VII. At this ceremony, James' cell phone begins to ring, connecting us back to the first scene where he was handed the phone by the famous celebrity in 2005.
Through the portrayal of the butler, the TV commercial reveals Langham’s dedication to service for over 140 years conveying the core message, “The Legend Lives, since 1865”.
"The Butler" was developed by Ogilvy & Mather Advertising Hong Kong and was filmed by Hong Kong’s award-winning commercial director, David Tsui.
"For 140 years, Langham has been at the forefront of sophisticated and gracious hospitality. It is a heritage and pedigree that is unique in the hotel industry," said Brett Butcher, Senior Vice President – Sales & Marketing of Langham Hotels International. "We employ the dedicated butler to project the enchanting hospitality experience that sets Langham apart from other mainstream five-star hotels."
The new TV commercial is currently showing on regional TV stations, such as CNN, BBC World, Discovery Channel, as well as local TV stations in London, Boston, Sydney, Melbourne, Auckland, Hong Kong and mainland China. This is complemented by presentations on major in-flight entertainment channels, including United Airlines, British Airways, Cathay Pacific, Dragonair and Qantas.
Background Notes:
Langham has a legendary hotel heritage dating back to 1865 when the Langham Hotel in London originally opened as Europe’s first Grand Hotel. For 140 years, this flagship hotel has been at the forefront of sophisticated and gracious hospitality. Today, all Langham Hotels worldwide inherit the same philosophy that reflects elegance, continuous innovation and genuine hospitality creating a truly unique hotel experience.
Langham Hotels International (LHI) features six properties with over 2,700 rooms in five gateway cities across the four continents, namely, London, Boston, Hong Kong (2), Melbourne and Auckland. In each city Langham Hotels is associated with the prestigious “The Leading Hotels of the World” group which represents some of the world’s finest luxury hotels.
LHI is wholly owned by Great Eagle Holdings Limited, a publicly listed company (HKSE: 41) which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.
To download images to accompany this release, please visit the links: http://emarketing.langhamhotels.com/lhi/pressrelease/photo_1NOV05.html
For information of Langham Hotels International, please visit www.langhamhotels.com
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For media enquiries, please contact:
Sherona Shng
Director of Public Relations
Langham Hotels International
Tel: (852) 3552 3938
Fax: (852) 3552 3902
Email: sherona.shng@langhamhotels.com |
Winnie Tang
Assistant Public Relations Manager
Langham Hotels International
Tel: (852) 3552 3937
Fax: (852) 3552 3902
Email: winnie.tang@langhamhotels.com
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