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LANGHAM HOTELS INTERNATIONAL OPENS THREE GLOBAL SALES OFFICES IN NEW YORK, SHANGHAI AND SYDNEY

(Hong Kong – 14 September 2004) ----- Langham Hotels International (LHI), the wholly-owned hotel operating and asset management subsidiary of publicly listed Great Eagle Holdings Limited (HKSE: 41), announced today the opening of the Group’s Global Sales Offices in three gateway cities across the United States, China and Australia. Due to the rapid development of Langham Hotels International, the Group is expanding its global sales network with Sales Offices being set up in New York, Shanghai and Sydney.

Brett Butcher, Senior Vice President – Sales & Marketing, Langham Hotels International stated, “As Langham Hotels International expands, we have selected three key feeder markets to bolster our sales activities for our existing and planned hotel portfolio. It is no coincidence that these cities are also targeted by Langham for future hotel presence.”

New York is the world’s leading financial centre and home to many corporate and leisure head offices. By setting up a global sales office in New York, LHI will develop brand and sales presence in this most important of markets. The Office will of course concentrate on our neighboring Langham Boston property although the USA and specifically New York is extremely important to each of our Hotels worldwide.

Langham has also chosen Shanghai, China as the city signifies the fastest economic and financial growth in Asia, the economic engine of the 21st century. This Global Sales Office will bring our network of hotels high-yield business from China’s rapidly building government and corporate markets and tourist travellers.

Australia is another significant feeder for the Langham Group. A global sales office in Sydney, the financial capital of the Pacific, is a strategic choice to further strengthen Langham’s presence in Australia and drive incremental business not only to Langham Melbourne (currently the Sheraton Towers Southgate , to be rebranded as “Langham Hotel, Melbourne” on 1 January 2005) and Langham Auckland (currently the Sheraton Auckland Hotel and Towers, to be rebranded as “Langham Hotel, Auckland” on 1 January 2005), but also worldwide into our other property assets across the globe.

Butcher concluded, “Langham Hotels International’s global sales offices will concentrate on growing our Langham brand in these key feeder markets, and will also act as the local sales solution for our customers’ global Hotel needs.”

The new Langham Global Sales Offices are marketing the Group’s eight worldwide hotels totaling over 4,700 rooms in six gateway cities across the four continents. The six gateway cities include London, Boston, Hong Kong, Toronto, Melbourne and Auckland. Contact details of the three LHI’s Global Sales Offices are as follows:


New York Global Sales Office
Langham Hotels International

Leontine Pearson
Director of Global Sales, North America
Tel: (1 914) 736 3311 Email: leontine.pearson@langhamhotels.com

Shanghai Global Sales Office
Langham Hotels International

Peter Huang
Manager, Shanghai Representative Office
Tel: (86 21) 6279 8696 Email: yue.huang@langhamhotels.com

Sydney Global Sales Office
Langham Hotels International

Sharon Byrne
Director of Sales & Marketing
Tel: (61 2) 9238 2023 Email: sharon.byrne@langhamhotels.com

 

Background Note:

Langham Hotels International is a dynamic, modern hospitality ownership and management company which operates a number of luxury hotels and furnished apartment properties in prime locations within Hong Kong and overseas.

Its parent company is the publicly listed Great Eagle Holdings Limited (HKSE: 41), which was founded in 1963 and was listed on the Hong Kong Stock Exchange in 1972.

The Great Eagle Group is one of Hong Kong’s leading property and hotel companies. Headquartered in Hong Kong, the Group develops, invests in and manages high quality office, retail, residential and hotel properties in Hong Kong, North America and Europe. Its core commercial properties comprise 1.6 million square feet of Grade-A office space in the prime commercial districts of Hong Kong. It is also developing a 1.8 million square feet office, retail and hotel complex in the prime shopping district of Mongkok, Kowloon. The Group’s extensive international hotel portfolio currently comprises seven luxury properties in six gateway cities with over 4,000 rooms.

Hotel properties owned, managed and operated by Langham Hotels International include its London flagship, the 429-room Langham Hotel, London, the 325-room Langham Hotel, Boston, the 488-room Langham Hotel, Hong Kong, the all new 665-room five-star Langham Place Hotel, Mongkok, Hong Kong (opened in July 2004), the 387-room Langham Hotel, Melbourne in Australia, the 410-room Langham Hotel, Auckland in New Zealand, the 1,590-room Four Diamond rated Delta Chelsea Hotel, Toronto in Canada, and the 468-room superior Eaton Hotel Hong Kong.

Langham Hotels International has three properties in the prestigious ”Leading Hotels of the World” family, namely, the Langham Hotel, London, the Langham Hotel, Boston and the Langham Hotel, Hong Kong. The two luxury hotels in Melbourne and Auckland will be rebranded under the Langham flag in January 2005.

Its Hong Kong portfolio also comprises three Eaton House furnished apartment buildings and two Yat Tung Heen Chinese Restaurants.

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For information of Langham Hotels International, please visit www.langhamhotels.com

For media enquiries, please contact:

Iris Wong
Director of Corporate Communications
Langham Hotels International
Tel: (852) 3552 3333
Fax: (852) 3552 3239
Email: iris.wong@langhamhotels.com


     
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